Part 1: Airbnb Market and keyword research Inside the first part we discussed the SEO factors that affect your Airbnb listing views a little. Now I’m going to share some free tools together with you to assist figure out what your Airbnb keyword technique is likely to be.
What is an Airbnb Keyword? Airbnb keywords will be the foundation your Airbnb SEO strategy for your listing. Unlike suggested by its name, keywords may be several word. For instance “Airbnb Vancouver Yaletown” really would be considered just one keyword. Keywords are separated by a comma. Airbnb keywords are necessary information that can help the Airbnb algorithm prioritize listings, with different searcher’s enquiry.
How to get Your Perfect Airbnb Keywords We would like to build a search engine optimization strategy throughout the highest volume and most relevant keyword phrases people use who will be seeking listings like yours. There’s several approaches to make this happen.
Recall what the reason for previous guest visits are. This really is gold. I live near a hospital and guests have selected my listing especially for this reason. So I’ll be sure to include the hospital name in my listing SEO. Similarly, I live near to an appealing neighbourhood and could include that keyword inside my Airbnb SEO strategy. If you find you get much traffic because you’re all-around opertation center, sports area or any other high traffic party venue, those are fantastic choices to make your keyword strategy around too. 2. Consider important sites and places of interest you live close to. Do you live near special tourist attractions, famous parks, buildings of interest that your city’s tourism board promotes? Then include those keywords for the following part!
Now we’re going to apply certain free research tools to recognize your better Airbnb SEO strategy.
Now you’ll go to a set of suggested keywords which are generated. These are other sorts of specific keyword combinations that individuals typing the phrase above are utilizing. Choose up to 5 of the most relevant keywords because we’re then gonna see their monthly search volumes. We’re looking for the highest search volumes that are most recent on your listing.
Part 2: Airbnb Keyword Volume Using your 5 keywords, now look into the monthly amount of searches at the link below:
This will give you an thought of the normal monthly search volumes by people specifically trying to find short-term rentals near your listing, playing on your location’s advantage.
Part 3: Choosing Your Airbnb Keywords The “airbnb [your city] [your state]” keyword medicine highest volume and definately will be the primary keyword you’ll build a method around. You’ll also have some useful listing variations which will be useful later. Make sure you write them down, in addition to monthly search volume.
You must will have the following keywords:
Primary keyword that's very general. ex: airbnb victoria bc canada
2. Secondary keywords more specific in your location. Never make sure they are too long. The space inside the examples below work well.
ex: airbnb victoria oak bay, airbnb royal jubilee hospital, airbnb university of victoria,
Congratulations! You now have Airbnb keywords which can be put on make an Airbnb SEO strategy.
Part 4: The way to Apply Keywords On your Airbnb SEO Strategy The Airbnb keywords you researched in the last section can finally get used on your listing. When placed correctly as instructed below, your brand-new Airbnb keywords will direct the Airbnb algorithm to start out favouring your listing when potential guests search.
We’ll make use of the previous keyword “airbnb victoria oak bay” as an example.
Airbnb Title. Ex: OAK BAY! Bright, Spacious & Stylish Two bedroom Airbnb Description. Ex: Just outside of Oak Bay at the bottom of a quaint Victorian street…. Airbnb Image SEO. You may need to re-upload exactly the same images again however this is very important. Once you save the image on your desktop this time around, perform following. No capital letters, no spaces (use hyphens), no special characters. Your entire image file names should look this way prior to deciding to re-upload towards the listing. ex: oak-bay-2-bedroom-victoria-bc.png You don’t need to include airbnb inside the file names. Use the other keywords with your image SEO naming to boost the prospect of showing up for those more specific searches too! If you’d love to find out more about SEO file naming for image and video, you can visit here. Airbnb Custom URL SEO. This really is still relatively recent from Airbnb so only a few folks have performed this yet. Inside manage your listing page, you’ll obtain the option beneath the title and outline edit section. Here’s an examples I used with my keywords “oak-bay-victoria”. Uncover more about Airbnb custom URLs here. Duplicate your listing and apply your secondary keywords. Since trying this nearly Half a year ago, I can confirm it's got doubled how frequent my listing has become seen. As mentioned earlier, I understand most of my guests are seeking accommodations at the hospital, i really designed a listing aimed toward that traveller group and try to enroll in the most notable. I kept most of the descriptions the identical simply because they included the key and secondary seo keywords. It will help me to rank my listings many times. Be sure to alter the image file names, titles and descriptions, and ensure the calendars are typical synched. Make this happen, see a hosting dashboard, manage-your-space/availability and after that go to synch calendars. In case you found these Airbnb host tips on SEO helpful, you might be interested in the Airbnb SEO service I’m launching with short space. Discover more regarding it at https://www.thisonemarketing.com/
Given that you’ve applied your Airbnb SEO terms to your listings, we’re able to enter growth hacking methods for Airbnb hosts that can make your short-term rental more profitable, gain in reviews that are positive and help reduce the possibility of problem guests.