Part 1: Airbnb Market and keyword research From the first part we discussed the SEO factors affecting your Airbnb listing views in general terms. Now I’m going to share some free tools with you to help you figure out what your Airbnb keyword approach is likely to be.
What is an Airbnb Keyword? Airbnb keywords are the reasons for your Airbnb SEO strategy for your listing. Unlike the name suggests, keywords can be many word. For example “Airbnb Vancouver Yaletown” would really be looked at only one keyword. Keywords are separated with a comma. Airbnb keywords are very important information that helps the Airbnb algorithm prioritize listings, using a searcher’s enquiry.
Where to find Your ideal Airbnb Keywords We want to build a search engine optimisation strategy around the highest volume and many relevant keyword phrases people use that are searching for listings like yours. There’s a couple of solutions to make this happen.
Recall exactly what the function of previous guest visits are. That is gold. I live near to a hospital and guests chose my listing designed for this reason. So I’ll make sure to are the hospital name in my listing SEO. Similarly, I live all-around an attractive neighbourhood and could bring that keyword in my Airbnb SEO strategy. If you discover you will get many visitors because you’re near to opertation center, sports area or other high traffic function venue, those are fantastic options to construct your keyword strategy around too. 2. Consider important sites and places of interest you live all-around. Are you living near special places of interest, famous parks, buildings of interest that the city’s tourism board promotes? Then include those keywords for the next part!
Now we’re likely to use some free research tools to spot your very best self Airbnb SEO strategy.
Now you’ll visit a report on suggested keywords which are generated. These are several other specific keyword combinations that individuals keying in the phrase above are utilizing. Choose up to 5 of the most relevant keywords because we’re then going to see their monthly search volumes. We’re looking for the very best search volumes which are most recent on your listing.
Part 2: Airbnb Keyword Volume Along with your 5 keywords, now look into the monthly amount of searches in the link below:
This gives an concept of the regular monthly search volumes by individuals specifically searching for short-term rentals near your listing, playing on your location’s advantage.
Part 3: Choosing Your Airbnb Keywords The “airbnb [your city] [your state]” keyword medicine highest volume and will be the primary keyword you’ll be building something around. You’ll have some useful listing variations that can be useful later. Make sure to write them down, together with monthly amount of searches.
You need to now have the following keywords:
Primary keyword which is very general. ex: airbnb victoria bc canada
2. Secondary keywords more specific to your location. Never get them to a long time. The gap from the examples below work nicely.
ex: airbnb victoria oak bay, airbnb royal jubilee hospital, airbnb university of victoria,
Congratulations! You can have Airbnb keywords that may be placed on make an Airbnb SEO strategy.
Part 4: How To Apply Keywords On your Airbnb SEO Strategy The Airbnb keywords you researched in the previous section can finally get placed on your listing. When placed correctly as instructed below, your new Airbnb keywords will direct the Airbnb algorithm to begin favouring your listing when potential guests search.
We’ll use the previous keyword “airbnb victoria oak bay” for instance.
Airbnb Title. Ex: OAK BAY! Bright, Spacious & Stylish 2 Bedroom Airbnb Description. Ex: Outside of Oak Bay at the end of a quaint Victorian street…. Airbnb Image SEO. You may need to re-upload precisely the same images again however, this is essential. Once you save the style on your hard drive this time around, perform the following. No capital letters, no spaces (use hyphens), no special characters. All of your image file names will want to look this way prior to deciding to re-upload on the listing. ex: oak-bay-2-bedroom-victoria-bc.png You don’t have to include airbnb in the file names. Utilize other keywords inside your image SEO naming to further improve the likelihood of turning up for all those more specific searches too! If you’d prefer to find out more about SEO file naming for image and video, it is possible to visit here. Airbnb Custom URL SEO. This can be still relatively recent from Airbnb so not many individuals have performed this yet. Within the manage your listing page, you’ll get the option below the title and outline edit section. Here’s an examples I made use of with my keywords “oak-bay-victoria”. Uncover more about Airbnb custom URLs here. Duplicate your listing and apply your secondary keywords. Since trying this nearly Six months ago, I will confirm they have doubled how often my listing may be seen. As said before, I realize most of my guests are trying to find accommodations close to the hospital, and so i developed a listing aimed at that traveller group and always go to the superior. I kept high of the descriptions the identical simply because they included the primary and secondary seo keywords. It may help me to rate all my listings too many times. Be sure to customize the image file names, titles and descriptions, and be sure the calendars are typical synched. Do this, visit the hosting dashboard, manage-your-space/availability after which go to synch calendars. In case you found these Airbnb host tips about SEO helpful, you may well be enthusiastic about the Airbnb SEO service I’m launching with small space. Uncover more about it at https://www.thisonemarketing.com/
Given that you’ve applied your Airbnb SEO terms for your listings, we’re prepared to enter growth hacking tricks for Airbnb hosts which will make your short-term rental more profitable, get more reviews that are positive and help reduce the possibility of problem guests.
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